OutSmart Media.
Fresh takes and sharp strategies for brands and agencies navigating today’s media landscape.
March 17, 2025
Why CTV Isn’t Just for Big Brands: How SMBs Can Compete on Streaming
The Myth: CTV is Only for Big Advertisers Connected TV (CTV) has long been seen…
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March 17, 2025
Term Media Commitments No Longer Make Sense
The End of the Long-Term Contract Era For decades, media buying was built on long-term…
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March 17, 2025
The Hidden Costs of In-House Media Buying:Is It Really Saving You Money?
The DIY Media Buying Illusion Many brands, especially fast-growing D2C companies, assume that taking media…
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March 17, 2025
How to Unlock $1M+ in Media SavingsWithout Cutting Budgets
The Budget Trap:Why Brands Think They Have to Cut Costs When marketing budgets get squeezed,…
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