Your media investment should go further.

(We make sure it does.)

You don’t need more layers. You need more value.  

SmartSpend was built to stretch media dollars, not add to them.  

We deliver Media as a Service (MaaS): flexible, full-stack media execution that plugs into your team, scales with your goals, and skips the overhead. No retainers. No markups. No long-term contracts. Just smarter buying, senior talent, and measurable impact.  

Let’s rethink what media support should look like, and what your investment should return.

Let's Talk

Meet your team.

David Rollo

Co-Founder/CEO

David brings over 25 years of media expertise, driving growth and profitability through hands-on leadership. His focus on media strategy, financial efficiency, and innovation is central to SmartSpend’s mission to help agencies scale and succeed in a competitive landscape.

Anthony Tsigourakos

Co-Founder/President

Anthony brings deep ad tech expertise and a talent for driving revenue growth. His hands-on leadership in building startups and managing sales teams is core to SmartSpend’s focus on fostering strong, accountable client relationships and achieving long-term success.

Adrienne Meccia

VP, Media/Strategy

Adrienne is the driving force behind SmartSpend’s client success, using her extensive media expertise to craft impactful, results-driven campaigns. With a diverse background spanning both media agencies and in-house leadership, she combines a strategic mindset and unwavering commitment to excellence, ensuring every client engagement is seamless and aligned with business goals.

Christine Mulé

Senior Director/Video Investment

Christine brings a decade of cross-channel media expertise to SmartSpend, with a deep focus on video strategy and execution. She’s led standout campaigns across tech, auto, entertainment, and retail—partnering with brands like Facebook, Mattel, Mazda, Lionsgate, and Royal Caribbean. Known for precision investment and strong vendor partnerships, Christine ensures every video dollar is maximized, expertly negotiated, and aligned to client goals in today’s fragmented media landscape.

Joe Hockenjos

SVP, Revenue

Joe brings over 18 years of media and advertising sales leadership, driving enterprise revenue growth across major platforms including Spectrum Reach, DIRECTV, and AT&T AdWorks. His hands-on approach to building high-performing sales teams and expertise in data-driven advertising solutions is fundamental to SmartSpend's commitment to delivering measurable results and empowering brands and agencies to achieve sustainable growth.

Lauren DeJesso

Director, Client Services

Lauren is the Director of Client Services at SmartSpend, specializing in client management & strategic planning. She aligns services with client goals to drive satisfaction and success, and is committed to service excellence and effective strategy implementation.